{"id":27542,"date":"2025-02-05T14:55:28","date_gmt":"2025-02-05T13:55:28","guid":{"rendered":"https:\/\/www.knauf-industries.com\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/"},"modified":"2026-03-23T16:30:01","modified_gmt":"2026-03-23T15:30:01","slug":"knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions","status":"publish","type":"post","link":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/","title":{"rendered":"Knauf Industries: The buddie-pack project, pioneering sustainable packaging solutions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27542\" class=\"elementor elementor-27542 elementor-4685\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4de52 e-flex e-con-boxed e-con e-parent\" data-id=\"fc4de52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc8d10 elementor-widget elementor-widget-text-editor\" data-id=\"3bc8d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Developing reusable packaging<\/strong><\/h2><p>The landscape of the European packaging industry is currently evolving, with the new packaging and packaging waste regulation, which has been voted through and will soon be applicable in every member country of the European Union.<\/p><p>In this context, <a href=\"https:\/\/www.buddie-pack.com\/\">BUDDIE-PACK<\/a>, funded by the European Union, aims to develop and demonstrate sustainable strategies for reusable plastic packaging in the food and cosmetics\/personal care sectors, in response to new regulations requiring the market introduction of reusable packaging.<\/p><p>Knauf Industries is a key player in the European BUDDIE-PACK project, launched on September 21 and 22, 2022 in Oyonnax, France. This project, funded by the new Horizon Europe program, is coordinated by the Centre Technique Industriel des Plastiques et Composites (IPC) and brings together 19 partners from six different countries. With a budget of almost 7 million euros, the project will run for three and a half years.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f18bc9 elementor-widget elementor-widget-text-editor\" data-id=\"1f18bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Targets for reusable packaging<\/strong><\/h2><p>Six specific objectives have been set for implementing reuse. They cover all aspects of the subject. Technological solutions are developed for the design and manufacture of packaging to meet the functional properties required and appropriate for reuse. Consumer expectations are analyzed to better understand the drivers and barriers to behavioral change.   <\/p><p>Sustainable business strategies offering profitable economic models for reusable plastic packaging are developed. Consumer and product safety, risk management, and reducing the release of microplastics into the environment are key parameters taken into account. <\/p><p>Large-scale trials are carried out to validate reusable plastic packaging along value chains from a technical, economic and social point of view.<\/p><p>The promotion of reusable plastic packaging throughout the EU is part of the program.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3294632 elementor-widget elementor-widget-text-editor\" data-id=\"3294632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Involvement of Knauf Industries<\/strong><\/h2><p>Knauf Industries, as a specialist in packaging solutions and technical parts for various sectors such as food and industry, plays a crucial role in this project, contributing to the various case studies by participating in the technical definition of the packaging and its production.<\/p><p>With an international presence assured by 38 plants worldwide, we master several technologies: foam molding (EPS and EPP), custom foam cutting, extrusion, thermoforming and plastic injection (PP, CPET and PBT).<\/p><p>By actively participating in BUDDIE-PACK, Knauf Industries is committed to revolutionizing the packaging industry while respecting environmental standards and meeting its customers&#8217; needs with advanced, sustainable solutions.<\/p><p>Stay tuned, between now and the end of 2024, to discover the products manufactured for this project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d41036 e-flex e-con-boxed e-con e-parent\" data-id=\"9d41036\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The BUDDIE-PACK project, funded by the European Union and the Horizon Europe program, aims to develop reusable plastic packaging for the food and cosmetics sectors. Coordinated by the Centre Technique Industriel des Plastiques et Composites (IPC), the project brings together 19 partners from six countries, including Knauf Industries, a key player. With a budget of almost 7 million euros over three and a half years, the initiative responds to new European regulations on reusable packaging, focusing on design, production, safety, and economic and environmental sustainability.  <\/p>\n","protected":false},"author":16,"featured_media":6682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[341],"tags":[],"class_list":["post-27542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Knauf Industries: The buddie-pack project, a pioneer in sustainable packaging solutions<\/title>\n<meta name=\"description\" content=\"BUDDIE-PACK and Knauf Industries develop reusable plastic packaging for food. Discover our sustainable solutions by the end of 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knauf Industries: The buddie-pack project, a pioneer in sustainable packaging solutions\" \/>\n<meta property=\"og:description\" content=\"BUDDIE-PACK and Knauf Industries develop reusable plastic packaging for food. Discover our sustainable solutions by the end of 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"Knauf Industries\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-05T13:55:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T15:30:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.www.knauf-industries.com\/wp-content\/uploads\/2025\/02\/buddie-pack-logo-360x210-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"360\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cl\u00e9mentine SCHMITT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cl\u00e9mentine SCHMITT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/\"},\"author\":{\"name\":\"Cl\u00e9mentine SCHMITT\",\"@id\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/#\\\/schema\\\/person\\\/a3f83a5913328a1c8727d50bbf171968\"},\"headline\":\"Knauf Industries: The buddie-pack project, pioneering sustainable packaging solutions\",\"datePublished\":\"2025-02-05T13:55:28+00:00\",\"dateModified\":\"2026-03-23T15:30:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/\"},\"wordCount\":397,\"image\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knauf-industries.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/buddie-pack-logo-360x210-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/\",\"url\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/\",\"name\":\"Knauf Industries: The buddie-pack project, a pioneer in sustainable packaging solutions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knauf-industries.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/buddie-pack-logo-360x210-1.jpg\",\"datePublished\":\"2025-02-05T13:55:28+00:00\",\"dateModified\":\"2026-03-23T15:30:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/#\\\/schema\\\/person\\\/a3f83a5913328a1c8727d50bbf171968\"},\"description\":\"BUDDIE-PACK and Knauf Industries develop reusable plastic packaging for food. Discover our sustainable solutions by the end of 2024.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.knauf-industries.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/buddie-pack-logo-360x210-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.knauf-industries.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/buddie-pack-logo-360x210-1.jpg\",\"width\":360,\"height\":210,\"caption\":\"logo buddie pack\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/homepage-en-2\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knauf Industries: The buddie-pack project, pioneering sustainable packaging solutions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/\",\"name\":\"Knauf Industries\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/#\\\/schema\\\/person\\\/a3f83a5913328a1c8727d50bbf171968\",\"name\":\"Cl\u00e9mentine SCHMITT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93d440d08657df793378c8eb6dbaae5a2ee9e45989a02719d217675873acbf02?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93d440d08657df793378c8eb6dbaae5a2ee9e45989a02719d217675873acbf02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93d440d08657df793378c8eb6dbaae5a2ee9e45989a02719d217675873acbf02?s=96&d=mm&r=g\",\"caption\":\"Cl\u00e9mentine SCHMITT\"},\"description\":\"Depuis 2014, je fais partie de l\u2019\u00e9quipe de Knauf Industries, qui con\u00e7oit des solutions d\u2019emballage et des pi\u00e8ces techniques pour des secteurs comme le b\u00e2timent, l\u2019automobile, l\u2019agroalimentaire et l\u2019industrie. Apr\u00e8s avoir accompagn\u00e9 le march\u00e9 du B\u00e2timent en tant que cheffe de produits jusqu\u2019en mars 2025, je pilote d\u00e9sormais les campagnes marketing. Mon r\u00f4le : transformer des sujets techniques en contenus clairs et utiles \u2014 guides, d\u00e9cryptages, cas d\u2019usage et actualit\u00e9s \u2014 pour faciliter la prise de d\u00e9cision et l\u2019adoption sur le terrain. Les articles que je signe mettent en perspective nos solutions, expliquent concr\u00e8tement leur valeur et \u00e9clairent les tendances du march\u00e9 afin de r\u00e9pondre aux questions cl\u00e9s de notre audience. Je m\u2019attache \u00e0 proposer des ressources fiables, actionnables et orient\u00e9es r\u00e9sultats, con\u00e7ues pour am\u00e9liorer la compr\u00e9hension, la performance et la relation avec nos partenaires. Mon ambition: offrir des informations transparentes et pertinentes, et faire des contenus un v\u00e9ritable levier de confiance et d\u2019efficacit\u00e9 pour les secteurs que nous adressons.\",\"url\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/author\\\/clementine-schmittknauf-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Knauf Industries: The buddie-pack project, a pioneer in sustainable packaging solutions","description":"BUDDIE-PACK and Knauf Industries develop reusable plastic packaging for food. Discover our sustainable solutions by the end of 2024.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/","og_locale":"en_US","og_type":"article","og_title":"Knauf Industries: The buddie-pack project, a pioneer in sustainable packaging solutions","og_description":"BUDDIE-PACK and Knauf Industries develop reusable plastic packaging for food. Discover our sustainable solutions by the end of 2024.","og_url":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/","og_site_name":"Knauf Industries","article_published_time":"2025-02-05T13:55:28+00:00","article_modified_time":"2026-03-23T15:30:01+00:00","og_image":[{"width":360,"height":210,"url":"https:\/\/www.www.knauf-industries.com\/wp-content\/uploads\/2025\/02\/buddie-pack-logo-360x210-1.jpg","type":"image\/jpeg"}],"author":"Cl\u00e9mentine SCHMITT","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cl\u00e9mentine SCHMITT","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/#article","isPartOf":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/"},"author":{"name":"Cl\u00e9mentine SCHMITT","@id":"https:\/\/www.www.knauf-industries.com\/en\/#\/schema\/person\/a3f83a5913328a1c8727d50bbf171968"},"headline":"Knauf Industries: The buddie-pack project, pioneering sustainable packaging solutions","datePublished":"2025-02-05T13:55:28+00:00","dateModified":"2026-03-23T15:30:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/"},"wordCount":397,"image":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knauf-industries.com\/wp-content\/uploads\/2025\/02\/buddie-pack-logo-360x210-1.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/","url":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/","name":"Knauf Industries: The buddie-pack project, a pioneer in sustainable packaging solutions","isPartOf":{"@id":"https:\/\/www.www.knauf-industries.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/#primaryimage"},"image":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knauf-industries.com\/wp-content\/uploads\/2025\/02\/buddie-pack-logo-360x210-1.jpg","datePublished":"2025-02-05T13:55:28+00:00","dateModified":"2026-03-23T15:30:01+00:00","author":{"@id":"https:\/\/www.www.knauf-industries.com\/en\/#\/schema\/person\/a3f83a5913328a1c8727d50bbf171968"},"description":"BUDDIE-PACK and Knauf Industries develop reusable plastic packaging for food. Discover our sustainable solutions by the end of 2024.","breadcrumb":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/#primaryimage","url":"https:\/\/www.knauf-industries.com\/wp-content\/uploads\/2025\/02\/buddie-pack-logo-360x210-1.jpg","contentUrl":"https:\/\/www.knauf-industries.com\/wp-content\/uploads\/2025\/02\/buddie-pack-logo-360x210-1.jpg","width":360,"height":210,"caption":"logo buddie pack"},{"@type":"BreadcrumbList","@id":"https:\/\/www.knauf-industries.com\/en\/blog\/knauf-industries-the-buddie-pack-project-pioneering-sustainable-packaging-solutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.knauf-industries.com\/en\/homepage-en-2\/"},{"@type":"ListItem","position":2,"name":"Knauf Industries: The buddie-pack project, pioneering sustainable packaging solutions"}]},{"@type":"WebSite","@id":"https:\/\/www.www.knauf-industries.com\/en\/#website","url":"https:\/\/www.www.knauf-industries.com\/en\/","name":"Knauf Industries","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.www.knauf-industries.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.www.knauf-industries.com\/en\/#\/schema\/person\/a3f83a5913328a1c8727d50bbf171968","name":"Cl\u00e9mentine SCHMITT","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/93d440d08657df793378c8eb6dbaae5a2ee9e45989a02719d217675873acbf02?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93d440d08657df793378c8eb6dbaae5a2ee9e45989a02719d217675873acbf02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93d440d08657df793378c8eb6dbaae5a2ee9e45989a02719d217675873acbf02?s=96&d=mm&r=g","caption":"Cl\u00e9mentine SCHMITT"},"description":"Depuis 2014, je fais partie de l\u2019\u00e9quipe de Knauf Industries, qui con\u00e7oit des solutions d\u2019emballage et des pi\u00e8ces techniques pour des secteurs comme le b\u00e2timent, l\u2019automobile, l\u2019agroalimentaire et l\u2019industrie. Apr\u00e8s avoir accompagn\u00e9 le march\u00e9 du B\u00e2timent en tant que cheffe de produits jusqu\u2019en mars 2025, je pilote d\u00e9sormais les campagnes marketing. Mon r\u00f4le : transformer des sujets techniques en contenus clairs et utiles \u2014 guides, d\u00e9cryptages, cas d\u2019usage et actualit\u00e9s \u2014 pour faciliter la prise de d\u00e9cision et l\u2019adoption sur le terrain. Les articles que je signe mettent en perspective nos solutions, expliquent concr\u00e8tement leur valeur et \u00e9clairent les tendances du march\u00e9 afin de r\u00e9pondre aux questions cl\u00e9s de notre audience. Je m\u2019attache \u00e0 proposer des ressources fiables, actionnables et orient\u00e9es r\u00e9sultats, con\u00e7ues pour am\u00e9liorer la compr\u00e9hension, la performance et la relation avec nos partenaires. Mon ambition: offrir des informations transparentes et pertinentes, et faire des contenus un v\u00e9ritable levier de confiance et d\u2019efficacit\u00e9 pour les secteurs que nous adressons.","url":"https:\/\/www.knauf-industries.com\/en\/blog\/author\/clementine-schmittknauf-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/posts\/27542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/comments?post=27542"}],"version-history":[{"count":6,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/posts\/27542\/revisions"}],"predecessor-version":[{"id":28478,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/posts\/27542\/revisions\/28478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/media\/6682"}],"wp:attachment":[{"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/media?parent=27542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/categories?post=27542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/tags?post=27542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}