{"id":26124,"date":"2025-06-17T13:55:40","date_gmt":"2025-06-17T11:55:40","guid":{"rendered":"https:\/\/www.knauf-industries.com\/blog\/custom-food-packaging-which-solution-for-your-products\/"},"modified":"2025-08-06T10:26:15","modified_gmt":"2025-08-06T08:26:15","slug":"custom-food-packaging-which-solution-for-your-products","status":"publish","type":"post","link":"https:\/\/www.knauf-industries.com\/en\/blog\/custom-food-packaging-which-solution-for-your-products\/","title":{"rendered":"Custom food packaging: which solution for your products?"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Customized or personalized: it all depends on your industrial constraints<\/strong><\/h2>

Standard food packaging doesn’t always meet the needs of professionals. Unsuitable format, inappropriate material, poor product protection, few volume and color options, no printing at all… Their price may promise great savings, but their limitations are not negligible. What’s more, they could well damage your image. <\/span><\/p>

The biggest weakness is undoubtedly the lack of personalization. Precisely because they are standard, packaging models from fixed ranges have no identity. They won’t bear your colors or logo. <\/span>Customers won’t be able to distinguish your brand in a food container that looks like all the others: standard, white, plastic and rectangular.<\/span><\/p>

In order to create your own designs according to advanced marketing strategies, you need to use a custom-made or personalized food packaging solution. What are the differences? We describe both processes. <\/span><\/p>

Customized food packaging, in the strict sense of the word<\/strong><\/h3>

To stand out from the competition, food manufacturers sometimes opt for 100% customized packaging. Solutions designed entirely for them by packaging professionals, from the shape to the material, offer virtually unlimited freedom of choice (the supplier’s technical constraints being the only limit). <\/span><\/p>

In this way, you can highlight a commercial element, capitalize on the practicality of the container and enhance the customer experience with original product unboxing. With customized food packaging, you can enhance your brand image and meet all your technical, marketing, ecological and regulatory needs. The big drawback to this fully customized packaging solution, of course, remains its cost and development time. <\/span><\/p>

Kombini customized packaging: the flexible hybrid alternative<\/strong><\/h3>

Cheap standard or expensive made-to-measure, that’s the question. But what if there was a happy medium that combined the best of both worlds? Discover Kombini customized food packaging from Knauf Industries, the most cost-effective alternative on the market! <\/span><\/p>

The idea is simple: create your own packaging by customizing a standard model using a variety of personalization options. You’ll benefit from a practical, sturdy, sales-friendly container for all your food products… and all in much less time than with a bespoke project, since you don’t have to modify your production lines. Our ID Lab research and development center builds on the foundations of our proven ranges to co-design your packaging, which takes less time. Ideal for reducing your development costs and lead times in the food industry! <\/span><\/p>

When should you choose 100% custom-made food packaging?<\/strong><\/h2>

Pastries, cheeses, vegetables, dishes in sauce… Fully customized packaging preserves the quality of your food products while enhancing their shelf appeal. Choose this solution to bring your ideas to life. <\/span><\/p>

For high value-added products<\/strong><\/h3>

With customized food packaging, you’re sure to get the result you want. In terms of material, shape, printing, color… your packaging will be unlike any other. It’s a great opportunity to enhance the value of your food products on store shelves. <\/span><\/p>

For large volumes or long-term projects<\/strong><\/h3>

A 100% customized project is best suited to large-scale production runs. In fact, it’s necessary to invest in a mold dedicated to its packaging, which must then be amortized over time. For trial runs or small volumes, it’s best to opt for the flexible, fast Kombini customized solution. <\/span><\/p>

Key benefits of custom packaging<\/strong><\/h3>

Made-to-measure may appeal to you for the following reasons:<\/span><\/p>