{"id":19265,"date":"2022-01-03T16:13:10","date_gmt":"2022-01-03T15:13:10","guid":{"rendered":"https:\/\/knaufappliances.com\/?p=19265"},"modified":"2025-02-18T14:21:14","modified_gmt":"2025-02-18T13:21:14","slug":"ecommerce-packaging","status":"publish","type":"post","link":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/","title":{"rendered":"How to optimize your eCommerce packaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19265\" class=\"elementor elementor-19265\">\n\t\t\t\t<div class=\"elementor-element elementor-element-554a58da e-flex e-con-boxed e-con e-parent\" data-id=\"554a58da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f18b24d elementor-widget elementor-widget-text-editor\" data-id=\"4f18b24d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Choosing the right<\/span> <b>eCommerce packaging<\/b><span style=\"font-weight: 400;\"> solution can make a difference in a number of fields: from cost reduction to improving customer experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With the undeniable current rise of eCommerce,<\/span><b> choosing the right packaging solution<\/b><span style=\"font-weight: 400;\"> has become key for many businesses. This is especially true for those using Amazon as a distribution channel, as the company presents its own <\/span><span style=\"font-weight: 400;\">\u00a0Amazon packaging requirements that must be fulfilled, including the frustration-free packaging protocols.<\/span><\/p><p><span style=\"font-weight: 400;\">In such a context, at <\/span><span style=\"font-weight: 400;\">Knauf Appliances <\/span><span style=\"font-weight: 400;\">we aim to shed a light on eCommerce packaging possibilities and <\/span><b>how companies can make sure they choose the right solution<\/b><span style=\"font-weight: 400;\">. Keep reading to find out.<\/span><\/p><h2><span style=\"font-weight: 400;\">What is eCommerce packaging and what are its characteristics\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Ecommerce packaging is the packaging solution that is<\/span><b> designed to help companies transport their products<\/b><span style=\"font-weight: 400;\"> from their shop, warehouse, or manufacturing plant to the final client (which might be his home or a designated picking point).<\/span><\/p><p><span style=\"font-weight: 400;\">This right type of packaging solution for eCommerce will typically present the following features:<\/span><\/p><ul><li aria-level=\"1\"><b>Protects the goods inside<\/b><\/li><li aria-level=\"1\"><b>Appealing and easy to open, looking for a great customer experience<\/b><\/li><li aria-level=\"1\"><b>Remains an economical solution for the company<\/b><\/li><\/ul><h2><span style=\"font-weight: 400;\">How to optimize your eCommerce packaging<\/span><\/h2><p><span style=\"font-weight: 400;\">Ecommerce packaging solutions must endure a number of challenges during the distribution cycle: from <\/span><b>transport <\/b><span style=\"font-weight: 400;\">hazards to multiple <\/span><b>handling <\/b><span style=\"font-weight: 400;\">methods and <\/span><b>storage <\/b><span style=\"font-weight: 400;\">conditions. This means a proper eCommerce packaging solution will take these risks into account and provide the right <\/span><b>protection<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, it can be argued that the right eCommerce packaging solution (that is, an optimized packaging solution) is a wider concept which sits at the intersection between <\/span><b>protective capabilities, user experience, sustainability, and cost-effectiveness.<\/b><\/p><p><span style=\"font-weight: 400;\">This means eCommerce packaging requires a series of <\/span><b>complex engineering decisions <\/b><span style=\"font-weight: 400;\">that will allow it to balance all the concepts mentioned above, all while adopting the right <\/span><span style=\"font-weight: 400;\">innovative measures<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Among these decisions, there are three important steps to optimize eCommerce packaging:<\/span><\/p><h3><span style=\"font-weight: 400;\">Design your packaging structure<\/span><\/h3><p><span style=\"font-weight: 400;\">Packaging structure is crucial to guarantee <\/span><b>protection <\/b><span style=\"font-weight: 400;\">and a <\/span><b>smooth running of operations <\/b><span style=\"font-weight: 400;\">and refers to the adequate combination of primary, secondary, and tertiary packaging. Like the rest of the optimization strategies mentioned in this article, this design decision benefits from adopting a<\/span><b> customized perspective<\/b><span style=\"font-weight: 400;\">, so that each individual product\u2019s needs are met.<\/span><\/p><h3><span style=\"font-weight: 400;\">Determine the size of your packaging\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Packaging size represents another crucial decision, as it can help optimize costs but it should be based on protective notions as well. Carefully analyzing each<\/span><b> supply chain<\/b><span style=\"font-weight: 400;\"> and <\/span><b>product\u2019s needs <\/b><span style=\"font-weight: 400;\">means companies can avoid <\/span><b>under-packaging<\/b><span style=\"font-weight: 400;\"> and <\/span><b>over-packaging<\/b><span style=\"font-weight: 400;\"> scenarios.<\/span><\/p><h3><span style=\"font-weight: 400;\">Choose the right material<\/span><\/h3><p><span style=\"font-weight: 400;\">In the search for the right material to optimize eCommerce packaging, companies must look into<\/span><b> resistant, lightweight, and sustainable<\/b><span style=\"font-weight: 400;\"> options. Again, a personalized design process, as well as the right testing protocols, will reveal the best materials for each product\u2019s needs.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Why is packaging optimization a good practice for your business?\u00a0<\/span><\/h2><h3><span style=\"font-weight: 400;\">Optimize costs<\/span><\/h3><p><span style=\"font-weight: 400;\">Typical packaging costs go beyond just the purchase of packaging materials: they also involve potential machinery processes, labor, and waste costs, among others.<\/span><\/p><p><span style=\"font-weight: 400;\">In order to optimize costs, there\u2019s a golden rule: the <\/span><b>less space and weight<\/b><span style=\"font-weight: 400;\"> an eCommerce packaging solution presents, the fewer costs it will generate. This, however, must be achieved without compromising the solutions\u2019 protective capacities.<\/span><\/p><p><span style=\"font-weight: 400;\">Ikea represents a well-known and extensively cited example of <\/span><b>cost optimization due to eCommerce packaging<\/b><span style=\"font-weight: 400;\">: they managed to minimize their truckloads by 133 annually, decreased transit costs by $133,000, and achieved a reduction of $175,000 in material costs, as reported by the <\/span><a href=\"https:\/\/www.wsj.com\/articles\/ikea-cant-stop-obsessing-about-its-packaging-1434533401\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wall Street Journal<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Weight reduction has an impact in logistics costs as well. Expandable plastics can weight between 20% and 30% less than other packaging materials.<\/span><\/p><h3><span style=\"font-weight: 400;\">Make transportation more efficient and sustainable<\/span><\/h3><p><span style=\"font-weight: 400;\">In the article cited above, there\u2019s also proof of how packaging optimization leads to more efficient and sustainable transportation systems: Ikea managed to consume 9,500 fewer gallons of diesel per year and eliminated 66,500 miles of transit.<\/span><\/p><h3><span style=\"font-weight: 400;\">Increase your clients\u2019 satisfaction\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">All in all, developing protective and sustainable packaging through a<\/span><span style=\"font-weight: 400;\"> packaging eco-design process<\/span><span style=\"font-weight: 400;\"> translates into an <\/span><b>improved client experience,<\/b><span style=\"font-weight: 400;\"> who sees how the products he ordered arrive safely and timely on an optimized eCommerce packaging solution.<\/span><\/p><h2><span style=\"font-weight: 400;\">Optimize your packaging to meet Amazon packaging requirements<\/span><\/h2><p><span style=\"font-weight: 400;\">Amazon packaging requirements represent a number of essential items that companies must comply with in order to use this company\u2019s distribution system.<\/span><\/p><h3><span style=\"font-weight: 400;\">Amazon general packaging requirements<\/span><\/h3><p><span style=\"font-weight: 400;\">Amazon requirements for packages choosing the <\/span><b>FBA (Fulfilled By Amazon)<\/b><span style=\"font-weight: 400;\"> route (dispatched from the Amazon warehouse) include conditions regarding labeling and packaging solutions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In order to simplify this process, the company has collected these requisites on a<\/span><a href=\"https:\/\/sellercentral.amazon.co.uk\/gp\/help\/external\/G200141500\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> guide for sellers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><span style=\"font-weight: 400;\">Amazon frustration-free packaging requirements<\/span><\/h3><p><span style=\"font-weight: 400;\">Frustration-free packaging represents a type of eCommerce packaging that has fulfilled a number of requisites and tests established by Amazon.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The aim of this protocol is to<\/span><b> reduce packaging material, guarantee product protection<\/b><span style=\"font-weight: 400;\"> and a <\/span><b>smooth customer experience<\/b><span style=\"font-weight: 400;\"> (for instance, during the opening).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This means frustration-free packaging can also be described as<\/span><b> optimized eCommerce packaging<\/b><span style=\"font-weight: 400;\"> that is ready to go through Amazon\u2019s distribution system.<\/span><\/p><h3><span style=\"font-weight: 400;\">ISTA 6 packaging certification<\/span><\/h3><p><span style=\"font-weight: 400;\">The ISTA 6-AMAZON certification is obtained by making a packaged sample go through a series of <\/span><b>packaging testing methods.<\/b><span style=\"font-weight: 400;\"> These tests, in turn, are designed to guarantee packaging solutions meet the frustration-free packaging goals mentioned above.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Obtaining this certification is the main difference between <\/span><span style=\"font-weight: 400;\">frustration-free packaging vs standard.<\/span><\/p><p><span style=\"font-weight: 400;\">The tests included in the ISTA 6-AMAZON certification include a drop test, a compression test, a vertical vibration test, an inclined shock test, and a clamp test.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Choosing the right eCommerce packaging solution can make a difference in a number of fields: from cost reduction to improving customer experience.\u00a0 With the undeniable current rise of eCommerce, choosing the right packaging solution has become key for many businesses. This is especially true for those using Amazon as a distribution channel, as the company &#8230; <a title=\"How to optimize your eCommerce packaging\" class=\"read-more\" href=\"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/\" aria-label=\"Read more about How to optimize your eCommerce packaging\">Read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":19268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[355],"tags":[],"class_list":["post-19265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics-distribution"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to optimize your eCommerce packaging - Knauf Industries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to optimize your eCommerce packaging - Knauf Industries\" \/>\n<meta property=\"og:description\" content=\"Choosing the right eCommerce packaging solution can make a difference in a number of fields: from cost reduction to improving customer experience.\u00a0 With the undeniable current rise of eCommerce, choosing the right packaging solution has become key for many businesses. This is especially true for those using Amazon as a distribution channel, as the company ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Knauf Industries\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-03T15:13:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T13:21:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.www.knauf-industries.com\/wp-content\/uploads\/2022\/01\/KNAUF-APPLIANCES-1200x1200-51.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Victor Borras\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victor Borras\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/\"},\"author\":{\"name\":\"Victor Borras\",\"@id\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/#\\\/schema\\\/person\\\/5e4ffd42e2de9737dcb8ae7928bbf2e6\"},\"headline\":\"How to optimize your eCommerce packaging\",\"datePublished\":\"2022-01-03T15:13:10+00:00\",\"dateModified\":\"2025-02-18T13:21:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/\"},\"wordCount\":900,\"image\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knauf-industries.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/KNAUF-APPLIANCES-1200x1200-51.png\",\"articleSection\":[\"Logistics &amp; distribution\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/\",\"url\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/\",\"name\":\"How to optimize your eCommerce packaging - Knauf Industries\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.knauf-industries.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/KNAUF-APPLIANCES-1200x1200-51.png\",\"datePublished\":\"2022-01-03T15:13:10+00:00\",\"dateModified\":\"2025-02-18T13:21:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/#\\\/schema\\\/person\\\/5e4ffd42e2de9737dcb8ae7928bbf2e6\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.knauf-industries.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/KNAUF-APPLIANCES-1200x1200-51.png\",\"contentUrl\":\"https:\\\/\\\/www.knauf-industries.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/KNAUF-APPLIANCES-1200x1200-51.png\",\"width\":1200,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/ecommerce-packaging\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/homepage-en-2\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to optimize your eCommerce packaging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/\",\"name\":\"Knauf Industries\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.www.knauf-industries.com\\\/en\\\/#\\\/schema\\\/person\\\/5e4ffd42e2de9737dcb8ae7928bbf2e6\",\"name\":\"Victor Borras\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"Victor Borras\"},\"url\":\"https:\\\/\\\/www.knauf-industries.com\\\/en\\\/blog\\\/author\\\/victor-borras\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to optimize your eCommerce packaging - Knauf Industries","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/","og_locale":"en_US","og_type":"article","og_title":"How to optimize your eCommerce packaging - Knauf Industries","og_description":"Choosing the right eCommerce packaging solution can make a difference in a number of fields: from cost reduction to improving customer experience.\u00a0 With the undeniable current rise of eCommerce, choosing the right packaging solution has become key for many businesses. This is especially true for those using Amazon as a distribution channel, as the company ... Read more","og_url":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/","og_site_name":"Knauf Industries","article_published_time":"2022-01-03T15:13:10+00:00","article_modified_time":"2025-02-18T13:21:14+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/www.www.knauf-industries.com\/wp-content\/uploads\/2022\/01\/KNAUF-APPLIANCES-1200x1200-51.png","type":"image\/png"}],"author":"Victor Borras","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Victor Borras","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/#article","isPartOf":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/"},"author":{"name":"Victor Borras","@id":"https:\/\/www.www.knauf-industries.com\/en\/#\/schema\/person\/5e4ffd42e2de9737dcb8ae7928bbf2e6"},"headline":"How to optimize your eCommerce packaging","datePublished":"2022-01-03T15:13:10+00:00","dateModified":"2025-02-18T13:21:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/"},"wordCount":900,"image":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knauf-industries.com\/wp-content\/uploads\/2022\/01\/KNAUF-APPLIANCES-1200x1200-51.png","articleSection":["Logistics &amp; distribution"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/","url":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/","name":"How to optimize your eCommerce packaging - Knauf Industries","isPartOf":{"@id":"https:\/\/www.www.knauf-industries.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/#primaryimage"},"image":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.knauf-industries.com\/wp-content\/uploads\/2022\/01\/KNAUF-APPLIANCES-1200x1200-51.png","datePublished":"2022-01-03T15:13:10+00:00","dateModified":"2025-02-18T13:21:14+00:00","author":{"@id":"https:\/\/www.www.knauf-industries.com\/en\/#\/schema\/person\/5e4ffd42e2de9737dcb8ae7928bbf2e6"},"breadcrumb":{"@id":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/#primaryimage","url":"https:\/\/www.knauf-industries.com\/wp-content\/uploads\/2022\/01\/KNAUF-APPLIANCES-1200x1200-51.png","contentUrl":"https:\/\/www.knauf-industries.com\/wp-content\/uploads\/2022\/01\/KNAUF-APPLIANCES-1200x1200-51.png","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.knauf-industries.com\/en\/blog\/ecommerce-packaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.knauf-industries.com\/en\/homepage-en-2\/"},{"@type":"ListItem","position":2,"name":"How to optimize your eCommerce packaging"}]},{"@type":"WebSite","@id":"https:\/\/www.www.knauf-industries.com\/en\/#website","url":"https:\/\/www.www.knauf-industries.com\/en\/","name":"Knauf Industries","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.www.knauf-industries.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.www.knauf-industries.com\/en\/#\/schema\/person\/5e4ffd42e2de9737dcb8ae7928bbf2e6","name":"Victor Borras","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Victor Borras"},"url":"https:\/\/www.knauf-industries.com\/en\/blog\/author\/victor-borras\/"}]}},"_links":{"self":[{"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/posts\/19265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/comments?post=19265"}],"version-history":[{"count":4,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/posts\/19265\/revisions"}],"predecessor-version":[{"id":24235,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/posts\/19265\/revisions\/24235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/media\/19268"}],"wp:attachment":[{"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/media?parent=19265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/categories?post=19265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knauf-industries.com\/en\/wp-json\/wp\/v2\/tags?post=19265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}